Monthly reporting dashboard with actionable insights
| Campaign | Impressions | Clicks | CTR | Conversions | Cost |
|---|---|---|---|---|---|
| Coaching Services - Search | 24,580 | 892 | 3.6% | 38 | $1,840 |
| Life Coach - Branded | 8,120 | 486 | 6.0% | 12 | $520 |
| Career Transition - Search | 12,340 | 234 | 1.9% | 2 | $880 |
The "Coaching Services" campaign is our top performer with a 4.3% conversion rate. The "Career Transition" campaign has low CTR and conversion; recommend pausing and reallocating budget to top performers.
| Keyword | Position | Change | Monthly Volume |
|---|---|---|---|
| life coach near me | 4 | +3 | 2,400 |
| career transition coaching | 7 | +5 | 880 |
| executive coaching services | 12 | 0 | 1,200 |
| personal development coach | 9 | +2 | 1,600 |
The "Career Transition" campaign has a cost per lead of $440, well above target. Recommend pausing and testing new ad copy before relaunching.
"Life coach near me" traffic is landing on homepage. Build a location-specific landing page to improve conversion rate for this high-volume keyword.
Branded search has 6% CTR and $43 CPL. Increase budget by $300/month to capture more high-intent traffic.
Two blog posts scheduled for April targeting "how to find a life coach" and "benefits of career coaching" to support organic growth.
15-minute Zoom calls every other Tuesday to review campaign performance and answer questions.
60-minute deep-dive on the first Monday of each month to review this dashboard and plan next steps.
24/7 access to live Google Analytics and Ads data through your personalized dashboard.
Response within 4 business hours for urgent issues, 24 hours for general questions.
Clear metrics, regular communication, continuous improvement