* { margin: 0; padding: 0; box-sizing: border-box; }

body { font-family: 'Inter', sans-serif; color: #1a1a1a; line-height: 1.6; background: #fff; }

h1, h2, h3 { font-family: 'Playfair Display', serif; font-weight: 700; line-height: 1.2; }

h1 { font-size: 3.5rem; margin-bottom: 1.5rem; }
h2 { font-size: 2.5rem; margin-bottom: 1rem; }
h3 { font-size: 1.5rem; margin-bottom: 0.75rem; }

p { margin-bottom: 1rem; }

.container { max-width: 1200px; margin: 0 auto; padding: 0 2rem; }

.nav { background: #fff; border-bottom: 1px solid #e5e5e5; padding: 1.5rem 0; position: sticky; top: 0; z-index: 100; }
.nav-content { display: flex; justify-content: space-between; align-items: center; }
.logo { font-weight: 700; font-size: 1.25rem; color: #1a1a1a; }
.nav-links { display: flex; gap: 2rem; }
.nav-links a { text-decoration: none; color: #666; font-weight: 500; transition: color 0.2s; }
.nav-links a:hover, .nav-links a.active { color: #2563eb; }

.hero { padding: 6rem 0; background: linear-gradient(135deg, #f8fafc 0%, #e0e7ff 100%); }
.hero-content { max-width: 900px; }
.hero-subtitle { font-size: 1.25rem; color: #475569; margin-bottom: 3rem; }
.hero-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2rem; margin-top: 3rem; }
.stat { text-align: center; }
.stat-number { font-size: 3rem; font-weight: 700; color: #2563eb; }
.stat-label { color: #64748b; font-size: 0.9rem; }

.hero-small { padding: 4rem 0; background: linear-gradient(135deg, #f8fafc 0%, #e0e7ff 100%); text-align: center; }

.section { padding: 5rem 0; }
.section.bg-light { background: #f8fafc; }
.section.bg-dark { background: #1e293b; color: #fff; }
.section.bg-dark h2, .section.bg-dark h3 { color: #fff; }

.section-header { text-align: center; margin-bottom: 3rem; max-width: 700px; margin-left: auto; margin-right: auto; }
.section-header.centered { text-align: center; }
.section-header p { color: #64748b; font-size: 1.1rem; }

.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2rem; }

.card { background: #fff; padding: 2rem; border-radius: 12px; box-shadow: 0 1px 3px rgba(0,0,0,0.1); transition: transform 0.2s, box-shadow 0.2s; }
.card:hover { transform: translateY(-4px); box-shadow: 0 12px 24px rgba(0,0,0,0.15); }
.card-icon { width: 60px; height: 60px; border-radius: 12px; margin-bottom: 1.5rem; }
.card-icon.conversion { background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); }
.card-icon.targeting { background: linear-gradient(135deg, #8b5cf6 0%, #7c3aed 100%); }
.card-icon.landing { background: linear-gradient(135deg, #06b6d4 0%, #0891b2 100%); }
.card h3 { color: #1e293b; margin-bottom: 1rem; }
.card p { color: #64748b; font-size: 0.95rem; margin-bottom: 1.5rem; }

.metric-box { background: #f1f5f9; padding: 0.75rem 1rem; border-radius: 8px; display: flex; justify-content: space-between; align-items: center; }
.metric-label { font-size: 0.85rem; color: #64748b; }
.metric-value { font-weight: 700; color: #2563eb; }

.two-col { display: grid; grid-template-columns: 1fr 1fr; gap: 4rem; align-items: center; }
.two-col.reverse { direction: rtl; }
.two-col.reverse > * { direction: ltr; }
.col-text { }
.col-image img { width: 100%; border-radius: 12px; box-shadow: 0 8px 24px rgba(0,0,0,0.12); }

.lead { font-size: 1.1rem; color: #475569; margin-bottom: 2rem; }

.checklist { display: flex; flex-direction: column; gap: 1.5rem; }
.check-item { display: flex; gap: 1rem; }
.check { width: 24px; height: 24px; border-radius: 50%; background: #10b981; flex-shrink: 0; position: relative; }
.check::after { content: '✓'; position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); color: #fff; font-size: 14px; font-weight: 700; }
.check-item strong { display: block; color: #1e293b; margin-bottom: 0.25rem; }
.check-item p { margin: 0; color: #64748b; font-size: 0.95rem; }

.timeline { position: relative; padding-left: 2rem; }
.timeline::before { content: ''; position: absolute; left: 0; top: 0; bottom: 0; width: 2px; background: #e5e7eb; }
.timeline-item { position: relative; margin-bottom: 3rem; }
.timeline-marker { position: absolute; left: -2.5rem; top: 0; background: #2563eb; color: #fff; padding: 0.5rem 1rem; border-radius: 20px; font-size: 0.85rem; font-weight: 600; white-space: nowrap; }
.timeline-content h3 { color: #1e293b; margin-bottom: 0.5rem; }
.timeline-content p { color: #64748b; }

.btn-primary, .btn-secondary, .btn-tertiary { display: inline-block; padding: 1rem 2rem; border-radius: 8px; text-decoration: none; font-weight: 600; transition: all 0.2s; margin-top: 2rem; }
.btn-primary { background: #2563eb; color: #fff; }
.btn-primary:hover { background: #1d4ed8; transform: translateY(-2px); box-shadow: 0 8px 16px rgba(37,99,235,0.3); }
.btn-secondary { background: #fff; color: #2563eb; border: 2px solid #fff; }
.btn-secondary:hover { background: transparent; }
.btn-tertiary { background: transparent; color: #fff; border: 2px solid #fff; }
.btn-tertiary:hover { background: #fff; color: #2563eb; }

.cta-box { text-align: center; padding: 3rem; }
.cta-box h2 { color: #fff; margin-bottom: 1rem; }
.cta-box p { color: #cbd5e1; font-size: 1.1rem; margin-bottom: 2rem; }
.cta-actions { display: flex; gap: 1rem; justify-content: center; flex-wrap: wrap; }

.footer { background: #0f172a; color: #94a3b8; padding: 2rem 0; text-align: center; font-size: 0.9rem; }

.strategy-list { list-style: none; margin: 1.5rem 0; }
.strategy-list li { padding: 0.75rem 0; border-bottom: 1px solid #e5e7eb; color: #475569; }
.strategy-list li:last-child { border-bottom: none; }

.outcome-box { background: #dbeafe; padding: 1.5rem; border-radius: 8px; margin-top: 2rem; border-left: 4px solid #2563eb; }
.outcome-label { display: block; font-weight: 700; color: #1e40af; margin-bottom: 0.5rem; font-size: 0.85rem; text-transform: uppercase; letter-spacing: 0.5px; }
.outcome-box p { margin: 0; color: #1e293b; }

.pricing-table { display: grid; grid-template-columns: 1fr 1fr; gap: 2rem; margin-top: 3rem; }
.pricing-col { background: #fff; border-radius: 12px; overflow: hidden; box-shadow: 0 4px 12px rgba(0,0,0,0.1); }
.pricing-col.highlight { border: 3px solid #2563eb; }
.pricing-header { background: #f8fafc; padding: 2rem; text-align: center; }
.pricing-col.highlight .pricing-header { background: #2563eb; color: #fff; }
.pricing-header h3 { margin-bottom: 1rem; }
.price { font-size: 3rem; font-weight: 700; color: #1e293b; }
.pricing-col.highlight .price { color: #fff; }
.price span { font-size: 1.25rem; font-weight: 400; color: #64748b; }
.pricing-col.highlight .price span { color: #cbd5e1; }
.pricing-body { padding: 2rem; }
.pricing-list { list-style: none; }
.pricing-list li { padding: 0.75rem 0; border-bottom: 1px solid #e5e7eb; color: #475569; }
.pricing-list li:last-child { border-bottom: none; }
.pricing-note { text-align: center; color: #64748b; font-size: 0.9rem; margin-top: 2rem; font-style: italic; }

.dashboard-header { display: flex; justify-content: space-between; align-items: center; padding: 2rem; background: #fff; border-radius: 12px; box-shadow: 0 2px 8px rgba(0,0,0,0.08); margin-bottom: 2rem; }
.period-label, .summary-label { display: block; font-size: 0.85rem; color: #64748b; margin-bottom: 0.25rem; }
.period-value, .summary-value { font-size: 1.25rem; font-weight: 700; color: #1e293b; }
.summary-value.positive { color: #10b981; }

.metrics-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.5rem; }
.metric-card { background: #fff; padding: 1.5rem; border-radius: 12px; box-shadow: 0 2px 8px rgba(0,0,0,0.08); }
.metric-header { display: flex; justify-content: space-between; align-items: center; margin-bottom: 1rem; }
.metric-title { font-size: 0.85rem; color: #64748b; font-weight: 600; }
.metric-trend { font-size: 0.85rem; font-weight: 700; }
.metric-trend.positive { color: #10b981; }
.metric-trend.negative { color: #ef4444; }
.metric-number { font-size: 2.5rem; font-weight: 700; color: #1e293b; margin-bottom: 0.5rem; }
.metric-context { font-size: 0.85rem; color: #64748b; }

.report-section { margin-top: 2rem; }
.report-table { background: #fff; border-radius: 12px; overflow: hidden; box-shadow: 0 2px 8px rgba(0,0,0,0.08); margin-bottom: 2rem; }
table { width: 100%; border-collapse: collapse; }
thead { background: #f8fafc; }
th { text-align: left; padding: 1rem; font-size: 0.85rem; font-weight: 600; color: #64748b; text-transform: uppercase; letter-spacing: 0.5px; }
td { padding: 1rem; border-top: 1px solid #e5e7eb; color: #475569; }
tr:hover { background: #f8fafc; }
.report-insight { background: #dbeafe; padding: 1.5rem; border-radius: 12px; border-left: 4px solid #2563eb; }
.report-insight h3 { color: #1e40af; margin-bottom: 0.5rem; }
.report-insight p { color: #1e293b; margin: 0; }

.seo-metrics { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2rem; margin-bottom: 3rem; }
.seo-card { background: #fff; padding: 1.5rem; border-radius: 12px; box-shadow: 0 2px 8px rgba(0,0,0,0.08); }
.seo-label { font-size: 0.85rem; color: #64748b; margin-bottom: 0.5rem; }
.seo-value { font-size: 2rem; font-weight: 700; color: #1e293b; margin-bottom: 1rem; }
.seo-change { font-size: 1rem; margin-left: 0.5rem; }
.seo-change.positive { color: #10b981; }
.seo-change.neutral { color: #64748b; }
.seo-bar { height: 8px; background: #e5e7eb; border-radius: 4px; overflow: hidden; }
.seo-bar-fill { height: 100%; background: #2563eb; transition: width 0.5s; }

.keyword-table { background: #fff; border-radius: 12px; padding: 2rem; box-shadow: 0 2px 8px rgba(0,0,0,0.08); }
.keyword-table h3 { margin-bottom: 1.5rem; }
.positive { color: #10b981; font-weight: 600; }
.neutral { color: #64748b; }

.action-items { display: grid; grid-template-columns: repeat(2, 1fr); gap: 2rem; }
.action-card { background: #fff; padding: 2rem; border-radius: 12px; box-shadow: 0 2px 8px rgba(0,0,0,0.08); border-left: 4px solid #64748b; }
.action-card.priority-high { border-left-color: #ef4444; }
.action-card.priority-medium { border-left-color: #f59e0b; }
.action-priority { display: inline-block; font-size: 0.75rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; padding: 0.25rem 0.75rem; border-radius: 12px; margin-bottom: 1rem; }
.priority-high .action-priority { background: #fee2e2; color: #991b1b; }
.priority-medium .action-priority { background: #fef3c7; color: #92400e; }
.action-card h3 { margin-bottom: 0.75rem; }
.action-card p { color: #475569; margin-bottom: 1rem; }
.action-owner { font-size: 0.85rem; color: #64748b; font-style: italic; }

.communication-box { background: #fff; padding: 3rem; border-radius: 12px; box-shadow: 0 4px 16px rgba(0,0,0,0.1); }
.communication-box h2 { text-align: center; margin-bottom: 3rem; }
.comm-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 2rem; }
.comm-item h3 { color: #1e293b; margin-bottom: 0.5rem; font-size: 1.25rem; }
.comm-item p { color: #64748b; margin: 0; }

@media (max-width: 768px) {
  h1 { font-size: 2.5rem; }
  h2 { font-size: 2rem; }
  .nav-content { flex-direction: column; gap: 1rem; }
  .nav-links { gap: 1rem; }
  .hero-stats, .grid-3, .two-col, .metrics-grid, .seo-metrics, .pricing-table, .action-items, .comm-grid { grid-template-columns: 1fr; }
  .timeline-marker { position: static; margin-bottom: 0.5rem; }
  .container { padding: 0 1rem; }
}